Marketing Portfolio

Her writing is unique in a way that other writing feels just like words…I would hire her to promote my heart to keep beating, because she would compel it to beat in ways it hadn’t before.

–Tina Rodia, former co-worker and PR specialist, Other Avenues Cooperative

Digital Design
In terms of digital design, this entire website serves as my primary portfolio, since I designed it and all of the content (using a free WordPress template). I’ve been taking and editing photographs of events I’ve produced or reported on since 2010, and most of the photos displayed on this website are mine. Over the past few years I’ve made use of Adobe tools and Canva as platforms for designing graphics for Facebook, Twitter, Instagram, email headers, ticketing platforms, and more. Here are a few examples from the Bikes to Books/Boot to Books literary history tours, IncivilitySF/Subversion, OUT of Site: SOMA, EXIT Theatre, and the San Francisco Fringe Festival.

Print Design
Although much of my day-to-day publicity and marketing work is focused on digital platforms, I also design print projects, such as the San Francisco Fringe Festival program guide, posters, postcards, brochures, and more. Below are a few examples of work I’ve prepared for print, using graphics and photographs provided by the individual artists and designers involved in the production (detailed credits available upon request).

Publicity
I firmly believe that the art of publicity is that of storytelling. Of shaping a narrative unique to the occasion and those involved. In addition to publicizing my own events and those of Other Avenues (2007-2015), Folio Books (2016-2017), and EXIT Theatre (2017-2020), I’ve helped a variety of small businesses and local artists tell their stories and build their communities and their PR resources. Clients have included Green Tortoise Adventure Travel, Fiddleleaf Gardens, San Francisco Ghost Hunt, Resonance, and Anthony Kurtz Photography. I offer full-suite publicity services for independent companies and artists, and consultations/templates for folks who want to take on that work for themselves. Examples of press releases and media kits I’ve compiled are available upon request.