Performer Landa Lakes, a drag queen in a red and white spandex space suit, holds up flyers and photographs on a corner of Ringold Alley in San Francisco.

Marketing Portfolio

Her writing is unique in a way that other writing feels just like words…I would hire her to promote my heart to keep beating, because she would compel it to beat in ways it hadn’t before.

–Tina Rodia, former co-worker and PR specialist, Other Avenues Cooperative

Digital Design
In terms of digital design, this entire website serves as my primary portfolio, since I designed it and all of the content. I’ve been taking and editing photographs of events I’ve produced or reported on since 2010, and most of the photos displayed on this website are mine. I recently designed the website for substratearts.com as well, and serve as webmaster for both sites. Over the past few years I’ve made use of Adobe tools and Canva as platforms for designing graphics for Facebook, Twitter, Instagram, email headers, ticketing platforms, and more. Here are a few examples from the Bikes to Books/Boots to Books literary history tours, IncivilitySF/Subversion, OUT of Site: SOMA, EXIT Theatre, and the San Francisco Fringe Festival.

A square graphic with three layers, an old-time photo of a Victorian woman on a boneshaker bicycle, a graphic from the Bikes to Books tour map, and the front of City Lights bookstore, image text reads #thisdayinhistory #bikestobooks.
Collage of five performers, Larry Bogad, Andréa Spearman, Sabrina Wenske, Praba Pilar, and Fenner, image text reads IncivilitySF Join the Resistance! Nov 1-2, 8PM, EXIT Theatre, and a ticketing link.
A collage of five performers on a small stage, image text reads Subversion with IncivilitySF, and an event link.
A collage of black and white photographs of the leather scene in San Francisco in the 1960s, image text reads Eye Zen Presents Out of Site SOMA, be a part of living history
A graphic with a photograph of Boots to Books minizine held in a pair of hands against a white background, image text reads Boots to Books, a literary walking tour, Saturday, September 26, 1pm-3pm, San Francisco 2020 History Days 10th Anniversary.
A group of Boots to Books participants pose on a hill in North Beach, San Francisco, an inset has an additional photo of two hands holding a minizine of the tour, image text reads Boots to Books, a literary walking tour, San Francisco 2020 History Days, 10th Anniversary.
Three Burlesque performers in feathers and corsets lean on a piano and smile into the camera. Image text reads Farewell to our 2019 Burlesque Extravaganza, we'll see you all next year!
Performer Christina Augello, an elderly woman in a flowered silk robe, performing on a theatre stage against a lavender light.
Performer Terry Baum, an elderly woman in a button down patterned vest speaks into a black telephone receiver while looking into the camera.

Print Design
Although much of my day-to-day publicity and marketing work is focused on digital platforms, I also design print projects, including program guides, posters, postcards, brochures, and more. Below are a few examples of work I’ve prepared for print, using graphics and photographs provided by the individual artists and designers involved in the production (detailed credits available upon request).

SFSU_SOTD_trifold2022Download
SFSU_UDTProgram2022Download
EXITTheatre_2019fringeprogrambookDownload
EXITTheatre_2019seasonbrochurefrontDownload
EXITTheatre_2019seasonbrochurebackDownload

Publicity
I firmly believe that the art of publicity is that of storytelling. Of shaping a narrative unique to the occasion and those involved. In addition to publicizing my own events and those of Other Avenues (2007-2015), Folio Books (2016-2017), EXIT Theatre (2017-2021), and SFSU School of Theatre & Dance (2021-present) I’ve helped a variety of small businesses and local artists tell their stories and build their communities and their PR resources. Clients have included Green Tortoise Adventure Travel, Fiddleleaf Gardens, San Francisco Ghost Hunt, Resonance, Kazu Kusano, and Anthony Kurtz Photography. I offer full-suite publicity services for independent companies and artists, and consultations/templates for folks who want to take on that work for themselves. Examples of press releases and media kits I’ve compiled are available upon request.